Your entire outbound system. One AI brain.
Thaw is your in-house GTM Engineer. Managing campaigns on email and LinkedIn, responding to leads, and optimizing towards delivering not just more leads, but more sales.
Guided onboarding, built around your outbound workflow
End-to-end AI SDR for B2B
From your offer to a booked call.
Entirely on autopilot.
Thaw runs your entire outbound process: shaping your offer, finding prospects, building campaigns, reaching out on email and LinkedIn, and booking calls. One AI SDR system for B2B businesses built to scale.
- 01
Build your offer
Turn what you sell into an offer your ideal B2B customers want to hear.
- 02
Find your prospects
Identify the right companies and decision-makers for your offer.
- 03
Create your campaigns
Build personalized email campaigns and outreach sequences.
- 04
Launch at scale
Reach prospects across email and LinkedIn, with follow-ups on autopilot.
- 05
Book the calls
Handle replies, qualify interest, and turn conversations into booked meetings.
The Thaw platform
Four feature sets. One outbound system.
Build better campaigns, turn replies into meetings, measure what converts, and continuously improve performance with your GTM Co-Pilot.
AI Outbound
Marketing expert that develops your offer specifically for what works in outbound, based on millions of emails and hundreds of thousands of leads generated.
AI SDR
A team of AI SDRs that label your leads based on intent and assign them to the human or AI setter that's most likely to book the meeting.
SQM Reporting
Sends per qualified meeting is the North Star metric. Complete visibility over your campaigns. Which ones aren't producing. Which deliver the most leads, meetings, and sales, and which SDRs close them.
GTM Co-Pilot
A GTM AI that oversees everything in your outbound system, from list quality to closed deals. It fixes issues, finds gaps, and works around the clock to improve performance.
Built by award-winning founders
Our founders have sent millions of cold emails and built outbound businesses from the ground up. Thaw turns that hands-on experience in targeting, deliverability, messaging, and follow-up into an AI SDR system built to scale.
Recognition earned through the businesses our founders built.
Cold Email
Top 1% Agency
Instantly.ai
Growth
INC 5000
Inc. Magazine
AI
OpenAI Award
OpenAI
AI Outbound
Proven Outbound Methodology
You bring your ICP, your offer, and the results you get for customers, and plug in the sending platform you already use. Thaw analyses your data and your existing campaigns based on psychological principles and what it knows has worked to generate over 100,000 leads.
From there it optimizes what you're already running and writes new campaigns that perform better: relevant to the prospect, personalized to the prospect, and written to read like a 1-1 message, not a mass outbound blast.
More high-intent leads from the same sends. That's where more sales start.
What you plug in
What you get back
Campaigns that read like 1-1 messages
Relevant. Personalized. Built on 100,000+ leads of pattern recognition.
Setter bench
Replies in 3 to 5 min · 24/7
Intent labeled. Assigned to the AI or human setter most likely to book. No more wasted leads.
AI SDR
Ten setters, competing to book your meetings.
Each setter agent is trained on the best human agents, with their own tone, able to reply to leads within 3 to 5 minutes, 24/7.
When a reply comes in, Thaw automatically labels the intent of the lead and the assigned agent replies and follows up automatically to book them in for a call.
Over time the system learns which agents are the best at booking which types of leads and automatically assigns them. You've built a team of intelligent setters handling leads they specialize in, so no more wasted leads.
SQM Reporting
Focus on the campaigns that take the fewest sends to book a meeting, not just generate leads.
Leads generated is a vanity metric. The ultimate metric is sends per qualified meeting: how many emails it takes to book one real meeting.
Someone who asks for pricing or a deck is not the same as someone who wants to get on a call today.
Thaw tracks the end-to-end metrics so you can see which campaigns generate qualified meetings at the lowest send cost. Campaigns are ranked automatically by sends per qualified meeting, with insight into why the best campaigns book better, so you can put your volume where the meetings are.
Live monitoring watches everything. Anything that could become a problem gets flagged, with a suggested fix, before it costs you a week.
Illustrative data · sends per meeting
Lower is better
Series A Founders
320 / meeting
Best closer
42 leads
RevOps Leaders
480 / meeting
Strong
31 leads
Agency Owners
920 / meeting
Leads, few meetings
67 leads
SaaS CMOs
1,640 / meeting
Underperforming
22 leads
GTM Co-Pilot
The intelligence layer that improves everything.
Your GTM Copilot understands your whole system at once: every campaign, every agent, every number. It's always analyzing, looking for where your best campaigns can get better, where you're weak, and where there's an opening you haven't pushed into. When it finds something, it reports it directly to you.
Then you say the word and the Copilot makes the change to the campaign, or the whole workflow, right there in chat.
An illustrative optimization scenario
Step 1
Illustrative example: 30,000 emails sent and 60 qualified meetings gives 500 sends per qualified meeting.
Step 2
The Copilot notices a certain CTA generates fewer leads, but more booked meetings, and that one agent is better at booking those meetings. It reports this to you.
Step 3
You say "do it." Sends per qualified meeting drops from 500 to 400, and the same 30,000 sends now produce 75 qualified meetings.
Step 4
You get fifteen more calls a month from one message in a chat window.
Step 5
The Copilot continues to look for optimizations.
Fifteen more calls a month from one message in a chat window.
Integrations
Works with the tools you already run
Keep the tools you already use. Thaw connects to your existing tools, manages the work across your outbound process, and learns what drives booked meetings.
InstantlyEmail outreach
SmartleadEmail outreach
EmailBisonEmail outreach
MaildosoEmail infrastructure
AimfoxLinkedIn outreach
CalendlyScheduling
GoHighLevelCRM & automation
ScaledMailEmail infrastructure
Beta Program
Explore the Platform.
Build Your Workflow.
We're working with a select group of B2B businesses to build something genuinely useful. You get the complete platform. We get your feedback to make it better.
Onboarding and initial configuration handled with our team. This isn't a self-serve trial. It's a partnership.
Book OnboardingWhat you get:
- Full platform access during beta
- AI SDR + Campaign management
- Autonomous optimization engine
- Guided onboarding with the team
- Direct founder support
- Help shape the product roadmap
Stop Managing Tools.
Start Scaling Revenue.
One platform that executes your cold outbound, optimizes it automatically, and gets smarter with every interaction.
Book OnboardingHuman-led onboarding with the team.